About the Girl Hits Brighton Fashion Week

About the Girl Hits Brighton Fashion Week

We are very excited that About the Girl is set to showcase our latest creations at Brighton Fashion Week’s Ready to Wear show.

Lead by our head designer Amy Bath, our talented team of garment technologists and machinists, have been working hard at the showroom and workshop, At Forty One, to devise and produce 9 more silk lingerie looks. These outfits will be added to our silk collection that is already 3 designs strong. Whilst Amy’s original brief was to design for women who have been affected by breast cancer, her new styles will appeal to all women looking for lovely non-wired bras and intimate apparel.

Popular blogger, Kelly Short, of TV’s How to Look Good Naked (@kelly_talks U.K., on twitter) has modeled the first three pieces that will inspire the rest of this lingerie collection. In a photo-shot that earned About the Girl a reputation for bold but elegant lingerie designs, we hope the rest of our collection will live up to this.

Brighton Fashion Week will be the perfect opportunity to compare ideas from other local up and coming designers, and see what elements of the general fashion industry as a whole, could be utilized in our more specific lingerie sector. About the Girl will also be closing the Ready to Wear Show in a lively finale of our collection.

We will also be running a promotion where customers who buy a silk bra on the day will receive a free bespoke fitting and the opportunity to visit At Forty One, where we will make up and fit their favourite silk bra design to their exact measurements for no extra charge. So if you’re local to Brighton and want to take advantage of this fabulous promotion, pop in and see us.

Here is the link to Brighton Fashion Weeks page for details of our of tickets to the event:

http://www.brightonfashionweek.co.uk/digital-schedule#itemId=662

And we will be of course blogging post catwalk, to let you know how it went and so you can see the pictures.

Wish us luck.

About the Girl Counts Down the Top Ten Celebrity Beach Trends this Summer

About the Girl Counts Down the Top Ten Celebrity Beach Trends this Summer

Can you spot the difference?

10. Tankini’s:

Just as the nations sweetheart jet’s off to LA, she’ll be in need to her pink tankini on her days off lounging by the pool. Here’s our version of Cheryl Cole’s Pink Tankini.

9. Mix and Match:

Demonstrating how to make your beach wardrobe stretch further, Miley Cyrus show’s us how to mix and match different plain bottoms with a more distinctive bikini top.

8. Kaftans:

Kim Kardashian shows us how to frolic glamourously on the beach whilst wearing a kaftan, a great compromise when not wanting to reveal to much when having fun in the sun.

7. Maxi Dresses:

Gorgeous post-mastectomy lady, Christina Applegate, rocking a maxi dress with nice coverage on the beach.

6. Black Slimming Maillots:

Doesn’t Blake Lively’s slimming black Mailott look familiar? Well we think our Spanx version, with it’s slimming technology, will make ladies look just as flattering.

5. Sarongs:

Don’t want to show too much thigh when strolling up and down the beach? Neither does Paris Hilton, we match her sarong style.

4. Big Hats:

Ok so maybe Kim Cattrel’s fictional character Samantha Jones, of Sex and the City fame, has taken the big hat beach-side trend one step beyond in this picture, but we rate toned big hat on the beach to protect you face from those strong rays.

3. Prints:

The busier the better, from Aztec – tribal, from floral to paisley. Curvy Kelly illustrates how to work this feminine flowery bikini, not unlike About the Girls, spring Carnival design.

2. Bandeaus:

Almost 40 and still looks knock out in a bikini, Cameron Diaz is a Patron for the Bandeaus still, and so are we.

1. Cut Out Maillots:

Fellow fabulous breast cancer survivor Kylie, looks stunning in this black cut out maillots, here’s our slightly less risqué homage to ‘beach babeness’.

All the About the Girl styles are available from our website: http://www.aboutthegirl.co.uk, or from our showroom, At Forty One, Sussex, UK.

At Forty One Launch Party

At Forty One’s Launch

Hello readers, hope you’re well. If you didn’t make it down yourselves, I suppose you’re wondering how At Forty One’s launch went?

Well, it was buzzing, the Thursday 12^th May 2011 event was packed, with ladies desperate to see At Forty One’s own brand, About the Girl’s, exclusive silk designed lingerie sets and much more.

Not only were there women who had been affected by breast cancer in attendance, there was a much wider spectrum of customer, from those who were looking for a lingerie specialist to the maternity fashionista’s. All ladies were united in their delight at seeing the fashionable, stylish swimwear lines (with matching beach dresses, kaftans and cover-ups) including a wide range of Seafolly designs.

About the Girls beautiful own brand non-wired bras were also popular and the range of accessories produced by local artists, such as hats, antique candles and stunning hand-made jewellery complimented with apparel perfectly.

The ribbon was cut by Breast Cancer Care’s director, Diana Jupp, who spoke about the importance of retailers like At Forty One, for raising women’s self esteem. She also mentioned how much she was looking forward to the showroom being utilized within the local community around Sussex and by the wider breast cancer community, as a venue that will be available for charity coffee mornings, lingerie evenings and support group events.

Popular breast cancer bloggers, such as Kelly Short (from TV’s How to Look Good Naked), were also in attendance, and commented on how crucial it is for women to go to an environment where post-mastectomy is the norm, and where staff are equipped to deal with measuring and fittings after surgery in a sensitive and caring way. Whilst other ladies popped by, not realising the links to breast surgery, just to purchase some beautiful underwear.

Amy’s mission is to provide a haven for women who had been through a similar experience to herself,

‘It was very important for me to feel confident and attractive after my surgery and I was determined to be able to dress as I always had – in pretty and delicate French underwear. I soon realised that there is very little choice on the market and became resolute to fill that gap with lingerie that makes women who have had cancer feel like the beautiful and courageous women they are.’

Nevertheless in doing this she has reached out to all women who desire beautiful lingerie or swimwear, whatever their needs are.