About the Girl’s Bra Bank: The Uplifting Recycling Scheme
Here at About the Girl, we understand how difficult it is dispose of your old bras after breast cancer treatment, but we definitely don’t like to see a good bra go to waste.
With this in mind we’ve teamed up with BCR Against Breast Cancer’s, Bra Bank Recycling Project:
Their joint aim is to ‘help raise vital funds, for their dedicated research to improve detection and survival.
The campaign urges you to give all your old bras a new lease of life and help raise money for breast cancer research. By depositing no longer needed but wearable bras, in the Bra Bank and they will be whisked away to Africa, where there is a short supply of affordable bras. Against Breast Cancer will receive a donation based on the weight of bras we collect – so every bra counts.’
We thought this was a great idea to cut down on waste and benefit the global environment. However, we felt the Bra Bank would be specifically appropriate for About the Girls customers. Amy recalls:
“It was after my lumpectomy and mastectomy, during the grueling chemotherapy and radiotherapy, that I felt at my lowest ebb. I remember taking out all of my beautiful bras from the drawer and dumping them in a plastic bag. There was no point in keeping them”
This, (combined with the lack of pretty feminine and comfortable post surgery lingerie) were the inspiration behind About the Girl. So we really understand how offering a Bra Bank would be especially therapeutic for our customers; to know when they visit At Forty One, for their new mastectomy wear, there old bra’s weren’t being disregarded in vein.
That’s much better.
