At Forty One Launch Party

At Forty One’s Launch

Hello readers, hope you’re well. If you didn’t make it down yourselves, I suppose you’re wondering how At Forty One’s launch went?

Well, it was buzzing, the Thursday 12^th May 2011 event was packed, with ladies desperate to see At Forty One’s own brand, About the Girl’s, exclusive silk designed lingerie sets and much more.

Not only were there women who had been affected by breast cancer in attendance, there was a much wider spectrum of customer, from those who were looking for a lingerie specialist to the maternity fashionista’s. All ladies were united in their delight at seeing the fashionable, stylish swimwear lines (with matching beach dresses, kaftans and cover-ups) including a wide range of Seafolly designs.

About the Girls beautiful own brand non-wired bras were also popular and the range of accessories produced by local artists, such as hats, antique candles and stunning hand-made jewellery complimented with apparel perfectly.

The ribbon was cut by Breast Cancer Care’s director, Diana Jupp, who spoke about the importance of retailers like At Forty One, for raising women’s self esteem. She also mentioned how much she was looking forward to the showroom being utilized within the local community around Sussex and by the wider breast cancer community, as a venue that will be available for charity coffee mornings, lingerie evenings and support group events.

Popular breast cancer bloggers, such as Kelly Short (from TV’s How to Look Good Naked), were also in attendance, and commented on how crucial it is for women to go to an environment where post-mastectomy is the norm, and where staff are equipped to deal with measuring and fittings after surgery in a sensitive and caring way. Whilst other ladies popped by, not realising the links to breast surgery, just to purchase some beautiful underwear.

Amy’s mission is to provide a haven for women who had been through a similar experience to herself,

‘It was very important for me to feel confident and attractive after my surgery and I was determined to be able to dress as I always had – in pretty and delicate French underwear. I soon realised that there is very little choice on the market and became resolute to fill that gap with lingerie that makes women who have had cancer feel like the beautiful and courageous women they are.’

Nevertheless in doing this she has reached out to all women who desire beautiful lingerie or swimwear, whatever their needs are.